The Santa Monica Beauty Project

The Santa Monica Beauty Project aspires to be a way for the people of Santa Monica to come together to make the city more beautiful and a better place to live and visit.

This site gives examples of aesthetic issues we feel are affecting the city so we have a starting point to address and fix them. The project will be an all-volunteer group, or hopefully an army, of people willing to go out regularly to make Santa Monica beautiful. The Santa Monica Beauty Project won’t be a once-a-year beach clean-up or environmental awareness day. We hope we have people working every day of the year, but anyone is welcome to help at any time as much or as little as they like.

We are not affiliated with the city, or any other existing group or organization. This is a brand-new, non-profit venture. This is a grassroots movement and we don’t anticipate ever having offices or any formal organizational structure.